Goodreads UI Project
This project was a redesign for the Goodreads web app. I designed three pages for this app with pixel perfect precision in Illustrator. I began this project with research, interviewing different users and doing competitor a S.W.O.T analysis to decide what content was being used the most and how to focus my design.
After user interviews, S.W.O.T. analysis, competitive market analysis and defining the main goals of Goodreads, I found that most people were overwhelmed with the current site, often getting confused on what steps to take next. Since Goodreads is an amazon company, I wanted people to easily switch between websites and have similar interactions, without losing the Goodreads brand.