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Goodreads UI Project

About

This project was a redesign for the Goodreads web app. I designed three pages for this app with pixel perfect precision in Illustrator. I began this project with research, interviewing different users and doing competitor a S.W.O.T analysis to decide what content was being used the most and how to focus my design.

Technologies Used

  • Illustrator

Process

After user interviews, S.W.O.T. analysis, competitive market analysis and defining the main goals of Goodreads, I found that most people were overwhelmed with the current site, often getting confused on what steps to take next. Since Goodreads is an amazon company, I wanted people to easily switch between websites and have similar interactions, without losing the Goodreads brand.

goodreads-small-mockup
goodreads-large-mockup
goodreads-large-mockup
goodreads-large-mockup
goodreads-large-mockup
goodreads-small-mockup